A new Virgin Trains service whisks you between London and Birmingham in record time. They asked us to challenge their competitors and celebrate the fact with an appropriately exciting cut-through campaign.
We went beyond the practical advantage of knocking a few minutes off your business travel and looked for something truly compelling. We found it in the 50s. The time of Mad Men and Pan Am - a golden era for commercial air travel.
Showing the iconic high-speed Pendolino trains hurtling past clouds in Red Arrows formation over illustrations of London reminded travellers how readily accessible the capital is, urging them to 'fly Virgin Trains'.
Across oudoor (digital and static), press, eCRM and social media, we delivered the message of fast and frequent. While tapping into something altogether more glamorous.