For the launch of the new Honda Civic, we needed to develop trade and consumer collateral kits to start conversations around the car across the 27 European markets. A car testament to the amazing journey their engineers have been on in the last four years and the principles they've learnt along the way. Principles such as the importance of experimenting, and following 'happy'.
When briefed to design the new Civic, Honda urged its engineers to 'embrace the unknown'. That mission statement fired our sense of adventure when it came to launching the car.
Our creative work spanned the complete customer journey from pre-launch to post- test drive (with earplugs to help them recapture the peace and quiet they'd experienced in the Civic cabin).
We also developed an interactive microsite developed using Progressive Enhancement technology. That allowed the user to choose which side of the Civic story they wanted to hear about, on any mobile device.
A mega-launch, yes, but one with an unusually personal touch.